From February 5 to 8, 2026, the 11th Iraq (Erbil) International Automotive Industry Exhibition will be held grandly at the Erbil International Fair Center. As one of the largest and most important automotive industry events in the Middle East and North Africa region, this exhibition brings together approximately 388 automotive companies from around the world and is expected to attract over 24,000 professional visitors.

Chinaway made its debut on this platform, showcasing its technological prowess and innovative achievements in the field of critical automotive components, thus opening a new chapter in expanding into the Middle Eastern market.

01 Exhibition Highlights

The Iraq (Erbil) International Automotive Industry Exhibition has been successfully held for ten sessions and enjoys strong support from the Prime Minister’s Office of the Kurdistan Region of Iraq. This exhibition is not only an important platform for automakers and suppliers to showcase their products, but also a crucial channel for companies to expand their businesses and build regional business networks.

The Middle Eastern market is undergoing a transformation and upgrade in the automotive industry. Located in the northeastern part of the Arabian Peninsula, Iraq boasts one of the largest automotive markets in the Middle East and North Africa region. In recent years, the market’s potential has continued to unfold, attracting a steady influx of new market players.

This region is currently in the post-war reconstruction phase, presenting significant business opportunities for industries such as construction, infrastructure, and services, while also driving growth in the automotive market.

02 Technical Strength

The core highlight of Chinaway's participation in this exhibition focuses on showcasing the company's technological innovation achievements in areas such as automotive chassis components, engine systems, and body parts. Thanks to its independent R&D capabilities, Chinaway has shifted from being merely a manufacturer to a technology-driven innovator, gradually narrowing the gap with multinational automotive component companies.

Meanwhile, the products developed by the company not only meet the requirements of models from FAW-Volkswagen, SAIC-Volkswagen, Audi, and Škoda, but also cater to the technical upgrade needs of premium models such as Mercedes-Benz and BMW.

03 Market Positioning

Chinaway's product strategy revolves around high-end manufacturing and customized demands. Targeting the premium automotive market, the company has launched a series of specialized, uniquely shaped, and lightweight automotive components, successfully replacing imported products.

This market positioning has enabled Chinaway to secure an important foothold in the domestic passenger car aftermarket.

04 Localization Strategy

Facing the special conditions of the Middle East market—such as high temperatures, sandstorms, and complex road conditions—Chinaway has carried out targeted localization in its technology R&D.

Through rigorous testing and quality control, the company ensures that its products can withstand harsh operating conditions.

05 Quality Assurance

At the exhibition site, the Chinaway booth was constantly bustling with visitors. Buyers from Iraq, Saudi Arabia, the United Arab Emirates, Iran, and other countries were carefully examining each exhibit.

Inside the Erbil International Exhibition Center in Iraq, Middle Eastern business visitors remarked with admiration about the products showcased by Chinaway: “Chinese companies offer not just products, but complete solutions.”

On the closing day of the exhibition, the Chinaway team had already received expressions of interest in cooperation from dozens of potential clients, laying a solid foundation for further penetration into the Middle Eastern market.